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A Guangzhou fashion store shows minimalism's immersive, engaging side

BOOKMARK ARTICLE
Scandinavian aesthetics and Chinese culture collide at the Benlai flagship store in Guangzhou, China, designed by AIM Architecture. - Wen Studio
The designer sought to reflect the brand’s Scandinavian influence and its Chinese roots in the 2,337 sq-m store by representing the region’s landscapes. - Wen Studio
The store’s three floors are organized around a different theme each exploring a type of outdoor landscape. - Wen Studio

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Client
O.C.E
General Contractor
Guangzhou Goldfinger Decoration Design Engineering Co., Ltd.
Floor Area
2,337 sq-m

Aim Architecture’s design of the Benlai flagship store makes use of simple materials and flowing wayfinding to create a nature-inspired retail experience.

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