There is a reason why, for the second time, SNOG chose Cinimod Studio to design one of its stores – this time, in London’s vibrant Soho neighborhood.
The frozen yoghurt brand already has a fun and cartoonish branding identity (creatively engineered by fellow Londoners ico Design), but Cinimod was able to bring it to life, turning the store’s interior space into a sidewalk eye-catcher.
The studio built on the brand’s smooth lines and pop imagery, but diffused the environment with dreamy, soft lighting coming from a constellation of luminous spheres that hang from the ceiling. The glow ranges from a wintery blue – in sharp contrast with the pink wall behind the counter – to a cozier orange that warmly embraces customers.
Considering the simplicity of a product like frozen yoghurt and the usual predominance of white in ‘fro yo’ shops, Cinimod’s bold colour statement is what we call a cherry on top.
Photos courtesy Cinimod Studio.
