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In Order To Control by NOTA BENE Visual

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A multi-media installation used typography and the most advanced digital technologies to ethically engage the audience.

In Order to Control
was realized last year by NOTA BENE Visual, a multi-disciplinary studio based in Istanbul. Using kinetics and projections, the installation consisted of a dark room where a text was initially projected on the floor.

As viewers accessed the space their shadows covered words on the floor, which were then projected on the wall instead. In order to make sense of the text, the viewer had to move and possibly to join arms with other viewers.

NOTA BENE Visual designed the installation in a way that calls for the viewer's complete engagement of body and mind. In fact, the ethical question behind the work addresses our capacities to 'move' and take action in our controversial society.

One text projected demonstrates this notion: 'To do nothing is sometimes the worst thing you can do. Whenever you know but don’t act upon, you are committing crime as well. Are you really the one to distinguish the moral from the immoral?'

Photos courtesy of NOTA BENE Visual

notabenevisual.com

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