The designers used the format of a slide to, they believe, ‘communicate a memory, a sentence, an image, a project, as a form of interaction and expression’. The choice of the message one can communicate is completely personal; it can be an image, a logo or a sentence. Through rhythmic blinking of the LED light, a different reading of the message can be taken. Lamp can be installed vertically or horizontally on a wall. Its modular nature and endless length possibilities mean that frames and images can be combined at will